Dive Summary:

• Walmart Stores Inc. will begin offering a trade-in program to its in-store customers for smartphone gadgets later this month.
• Shoppers will be given immediate store credit for trading their used mobile devices in at participating Walmart and Sam’s Club stores. Nearly 3,600 locations are participating across the U.S.
•  "More and more, customers are choosing where they purchase new smartphones based on where they'll get the best value for their trade-ins,” said Steve Bratspies with Walmart.

From the article:

Consumers will bring their working smartphone to an electronics associate. In partnership with CExchange, the value of the smartphone will then be assessed by answering questions on the device's condition and specifications. Once accepted, the trade-in value will be applied to a new smartphone of the customer’s choice. Wal-Mart customers can also apply the trade-in value to smartphones available with prepaid plans.