Dive Summary:

• Walgreens has announced the promotion of its current e-commerce president to president of digital and chief marketing officer.
• The executive, Sona Chawla, joined Walgreen in 2009 as SVP of e-commerce before being named president of the division in 2011.
• Chawla will now lead The Walgreen Company’s new digital and marketing division, a department which combines e-commerce, marketing and customer loyalty.

Dive Insight:

“Our goal is to optimize our marketing investments and mix to reach consumers where they are, as their use of digital media continues to escalate,” said Chawla. “This means more than just adding digital media to our marketing portfolio. We also will adopt a digital mindset throughout our marketing efforts.” The new department will help Walgreens bolster its digital marketing presence.  Prior to joining Walgreens in 2009, Chawla served as vice president of global online business for computer tech company, Dell Inc.