Dive Summary:
- Wal-Mart has launched a campaign to improve its produce section with, among other things, a money-back guarantee on all fresh produce.
- The company announced that consumers dissatisfied with Wal-Mart's produce can "bring back [their] receipt for a complete refund, no questions asked — and no need to bring back the produce."
- In addition to the satisfaction guarantee, Wal-Mart is also rolling out a new training program for employees, independent weekly produce checks and improving its produce delivery and sourcing systems.
From the article:
"We're listening to our customers and delivering on our promise to offer great produce at the most affordable price," said Jack Sinclair, EVP of the food business for Walmart U.S. "We are so sure our customers will be pleased with the fruits and vegetables they buy in our stores, they can receive a full refund if they aren't completely happy."
