Dive Summary:

• vPersonalize.com has unveiled a new, fully-customized online storefront featuring personally-designed apparel and accessories for its shoppers.
• The web-based configuration allows consumers to design their own T-shirts, backpacks and other items using a 3D model, which is then custom-made based on the design.
• The new store design will also feature automatic grading, multiple image layering and a slew of design capabilities.

Dive Insight:

 “Our patent-pending software takes the visual design on a 3-D model and automatically creates all the manufacturing patterns, which, when assembled together make the original design,” said co-founder and chief technologist for vPersonalize.com, Bala Selvarajan. VPersonalize.com says that the company envisions being able to serve design and manufacturing needs, as well as shipping and billing on a scale ranging from individual purchases to large-scale corporate clothing and accessories.