Dive Brief:
- Wanna by Perfect Corp. expanded its virtual view of bags on Tuesday, allowing users to test how a bag fits on their shoulder alongside the previously available crossbody try-on.
- The tool replicates in-store experiences by letting shoppers try a bag on from different perspectives to assess proportions and allows users to virtually style bags with outfits, according to the announcement. The tool works in selfie mode, mirror view and side perspectives.
- To boost interaction and product visibility for brands, the tool offers shareable and embedded links for newsletters, Instagram, WeChat and TikTok.
Dive Insight:
After jewelry, makeup and clothing virtual try-on, Perfect Corp. will let users try on bags through new perspectives.
The company conducted usability testing with luxury shoppers to finetune the shoulder bag try-on tool, because customers expect digital shopping experiences to be as engaging and detailed as in-store interactions, Zina Grossman, head of growth at Wanna, said in the announcement.
Wanna said consumers responded well to the tools' accuracy and realism for online shopping through usability testing.
The company trained the tool on a data set of 487,000 images, over a third of which were manually labeled and nearly one-quarter were AI-synthesized. The rest, nearly 40%, were pseudo-labeled samples.
The data was used to train the AI system on different body types, lighting conditions and angles to deliver visually accurate results for different product styles and real-world scenarios. The bag can virtually move with the user in video mode through temporal smoothing algorithms used to frame inconsistencies.
The global market for virtual try-on is growing and projected to reach $48.8 billion by 2030, according to ResearchAndMarkets.com. Last year, the market for virtual try-on was valued at $12.5 billion and is expected to grow 25.5% per year for the next five years. The company attributes this to advancements in AR and AI technologies, changing consumer expectations, and e-commerce.
