Victoria's Secret leads retailers in social media engagement

Dive Brief:

National Geographic was No. 1 in creating engagement on Facebook, Twitter, and Instagram in the third quarter, according to social marketing firm Shareablee.
Three big retail chains made Shareablee’s top 25, including Victoria’s Secret (No. 7), Aeropostale (No. 20), and Urban Outfitters (No. 21).
Brandy Melville USA and Anastasia Beverly Hills were Nos. 11 and 12 on the list, respectively, inspiring almost 50 million actions on the social media apiece.

Dive Insight:

While National Geographic’s award-winning photography inspired the most actions on the leading social media platforms to hold the top slot on Shareablee’s third-quarter brand rankings, several retailers also made the list. Victoria’s Secret was the leading retailer in brand engagement, making the top 10 with 69.9 million actions inspired and 57.1 million fans or followers on the Facebook, Twitter, and Instagram. Aeropostale and Urban Outfitters also made the top 25.

But you don’t have to be big to make a big impact in social media. Relatively small, exclusive retailers Brandy Melville USA and Anastasia Beverly Hills narrowly missed the top 10, which is mostly dominated by sports nets such as the MLB, NFL, and Bleacher Report. With just 3.3 million followers and 48.6 million actions, Brandy Melville USA was No. 11, and with 6.9 million followers and 48.3 million actions, Anastasia Beverly Hills was No. 12.