Dive Summary:
- Based on new research published by Harris Interactive and Janrain, 74% of U.S. consumers claim to be ‘frustrated’ by online merchant marketing, promotions and advertisements not tailored to their specific interests.
- 57% of the 2,000 consumers surveyed stated they would be more inclined to share personal information when making online purchases in exchange for a more personalized shopping experience.
- "These results align perfectly with additional market research indicating that consumers have reached the tipping point when it comes to being shown content that isn't relevant to them," says Janrain CEO, Larry Drebes.
From the article:
Further supporting consumers’ desire for personalized web experiences, survey respondents said they would take the following actions in order to receive more relevant online content:
- Give up social networks for a week (28%);
- Not eat chocolate for a month (25%);
- Not use their smartphones for a day (21%); and
- Use only a landline phone for a full week (17%).
