Dive Summary:
- A growing group of unsatisfied Apple retail employees, calling themselves "Apple Anonymous," have formed an under-the-radar community to express their feelings via social media sites like Twitter and Google+ despite Apple's strict corporate policies on social media usage.
- Discussion of the workplace and internal policies online is grounds for termination by the tech giant, as former employees like Paul Brown, founder of the "Genius Bar Tales" Twitter account, discovered.
- Many members of Apple Anonymous cite Cory Moll, creator of the informal and now-defunct "Apple Workers Union," as a source of inspiration alongside Brown.
From the article:
... In misfit form, some of these employees take on personalities that attempt to be humorous. For example, accounts exist which strike a chord with fans of a South Park episode that parodies Apple and its policies. Other accounts poke fun at former Apple Retail Senior Vice President John Browett, others quote customer complaints, and others share life from behind the Apple Store’s cornerstone help center: the Genius Bar. Commonly, all of these accounts seem to be used to vent frustration at working within Apple’s brick-and-mortar chain and to interact with fellow employees across the globe. ...
