Dive Brief:

• Due to the federal government shutdown, United Supermarkets will expand its military discount program to seven days a week.
• The program typically runs one day per week and is offered to all active, retired and civilian military within the U.S.
• United Supermarkets says the discount program will be offered seven days a week until further notice.

Dive Insight:

“These communities have seen several hundred military families furloughed due to the shutdown of the federal government this week,” said Mark Yowell, regional vice president for United Supermarkets.

With furloughs in effect, the company clearly sees customers who may be short on cash and could use a savings-related incentive to shop. (Of course, the decision has the added benefit of raising United Supermarkets' profile as a military family supporter while publicizing its discount program that was already in existence.)

The program is currently active at all eight United Supermarket and Market Street locations.