Dive Summary:
- Twitter has appointed an executive to coordinate efforts allowing Twitter users to shop directly through postings within Tweets.
- The new executive, Nathan Hubbard, is the former President of Ticketmaster and will oversee the new effort, according to Chain Store Age.
- Hubbard’s official new title with Twitter is head of commerce for the popular social media website.
From the article:
Hubbard is quoted as saying he does not seek to directly compete with established e-commerce retailers and payment providers but instead hopes to collaborate with them, possibly through a revenue-sharing model. He will report to Adam Bain, head of global revenue at Twitter.
