Dive Summary:
- Popular snack brand Twinkies are on pace for a return to store shelves by late July 2013, according to executive vice president of Hostess Brands, LLC.
- In November of last year all 36 Hostess plants closed after a stand-off with the Bakery, Confectionary, Tobacco Workers and Grain Millers international Union.
- According to sources, the company has begun hiring and all of the iconic Hostess snack cakes will return to shelves by September 2013 with competition from several new companies.
From the article:
The hard-core Hostess fan will return to Hostess, but the discretionary snackers will be the key market to regain, predicted Gary Karp, the executive vice president at Technomic Inc., a food industry research and consulting firm. "Their absence has allowed people to try a variety of products that are out there," Karp said.
