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Toys 'R' Us to launch Octonauts line

Published Feb. 12, 2013
By
Joan Brodecki
Mooganic

Dive Summary:

  • Toys 'R' Us will launch an exclusive toy line produced by Fisher-Price that will feature characters from the Disney Channel's Octonauts TV show.
  • The toys will include action figures, play sets and vehicles.
  • Jamie Uitdenhowen, VP divisional merchandising manager at Toys 'R' Us, states the company is eager to continue working with Fisher-Price and eagerly awaits the release of the toys to young fans.

From the article:

"...Toys"R"Us announced that it will be the first retailer in the United States to offer Fisher-Price's Octonauts toys..."

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