Dive Summary:
- Online thrift store ThredUp has named Anthony Marino as the company’s first chief marketing officer.
- Beginning in 2009, Marino formerly served as CEO and head of global branding for Virgin Hotels Group.
- In 2012, ThredUp raised $14 million from investors and the company has received a total of $23 million in funding.
Dive Insight:
ThredUp was launched in 2009 and initially sold only children’s clothing. In April 2013, the company expanded its merchandise offering to include women’s apparel. “The thrift industry, much like airlines or banking or hotels, has operated a certain way for decades. ThredUp has the product differentiation and early adoption needed to change the game, turning apparel, which was once a consumable, into a durable,” said new CMO Anthony Marino.