Dive Summary:

• Findings from a new Forrester Research report show that today's mobile consumers research with their phone slightly more than purchasing, with 37% of tablet owners and 14% of mobile users employing their devices to research products and prepare to make a purchase.
• The average purchase conversion rate on mobile is 1%, as compared to 2-3% on PC.  Reasons for the stark difference include: non-mobile optimized websites, security concerns, and wireless connectivity issues.
• The average mobile shopper (13% of mobile users) spent $90 in the last three months.

From the article:

"When it comes to the products and services that consumers are buying on their mobile devices, they mirror the categories that early e-commerce shoppers used: 22% of mobile shoppers buy apparel, 21% pick up event tickets and 20% make hotel reservations. The average mobile shopper spent just under $90 via mobile in the past three months..."