Dive Summary:

• On Wednesday, storage and organizational retail chain The Container Store officially filed for its public offering with the U.S. Securities and Exchange Commission, and trading is expected to begin on the New York Stock Exchange on Friday.
• The company says most of the funds raised will be used to pay down debt and continue to build its brand through online commerce – its most successful avenue thus far.
• The Container Store hopes to raise $225 million in funds through the sale of 12.5 million shares in the company. The retailer says their 2012 sales revenue of $706.8 million topped 2011’s figures by more than 11%.

Dive Insight:

“We believe we are well-positioned for continued growth in our direct sales channels,” The Container Store said in the filing. “Our web site and call center sales have increased 84% from fiscal 2008 to fiscal 2012, including 25% growth in fiscal 2012.”  Though the retailer has yet to publicly release specific sales figures, it says e-commerce revenue has increased by 17.5% through the first half of 2013.