Dive Summary:
- Tesco is preparing to release a 7-inch android tablet in order to directly compete with Amazon’s Kindle and Google’s Nexus 7. Like its competitors, Tesco’s new device will also be released into the mass market.
- Tesco is calling the new tablet device the Hudl and it will likely be accompanied by other new devices released by Tesco bearing the same brand name.
- “Hudl is a colorful, accessible tablet for the whole family to enjoy. The first stage in our tablet offering, it’s convenient, integrated and easy to use with no compromise on spec,” said Philip Clarke, chief executive of Tesco.
From the article:
No doubt Tesco will bring considerable marketing firepower to promote Hudl but it may struggle to become cool for kids or the fashion conscious digerati. Nevertheless, there is a enormous opportunity in tablets as they become mainstream products as a medium for electronic media distribution.
