Dive Summary:
- As a 22-year-old community college dropout in 2006, Sophia Amoruso founded Nasty Gal as an eBay side project selling vintage women's clothing, and the company had nearly $100 million in sales last year.
- Named after a 1975 Betty Davis album, the company has half a million followers on Facebook and over 600,000 on Instagram, but still gets strange looks at fashion trade shows.
- The company quickly outgrew eBay, where Amoruso was flagged for breaking such rules as linking to the company's MySpace page, and moved sales to ShopNastyGal.com, which soon grew to the point that she had to hire a buying assistant.
From the article:
... “People say: ‘Nasty Gal? What’s that?’ ” Ms. Amoruso, now 28, said in an interview at her new headquarters in downtown Los Angeles. “I tell them, ‘It’s the fastest-growing retailer in the country.’ ” ...
