Dive Summary:
- Following a short-lived relationship with Radio Shack, Target has decided to move on with Brightstar and MarketSource, both leaders in wireless services and integrated sales in the mobile community.
- According to Radio Shack's EVP, Telvin Jeffries, after trying to renegotiate their contract since October, it was ultimately decided to dissolve the relationship executing a termination notice that was only applicable if an agreement could not be met.
- John Butcher, VP of electronics at Target, hopes that the new venture will move the company's mobile business forward to help provide "exceptional value and best-in-class shopping experience."
From the article:
"...Target Mobile is the name of the retailer’s in-store wireless shopping stations that are available in 1,500 of its stores. Plans call for Brightstar to serve as Target’s mobile’s new supply chain and point-of-activation technology provider while MarketSource will be the in-store sales services partner..."
