Dive Summary:
- Trying to eliminate the consumer's quest to find deals, Target has vowed to offer price matching to help guarantee its survival against major online retailer, Amazon.
- Price matching is being referred to as an "assurance plan" for shoppers for the lowest possible price for identical items within seven days of purchase.
- This new strategy from Target may prompt other major retailers to off the same option, maybe even prompting Walmart to honor price matching from its own website.
From the article:
"...If a customer buys a qualifying item at Target and then finds an identical item for less in the following week’s Target circular or within seven days on either Amazon.com, Walmart.com, BestBuy.com and Toysrus.com, Target will match the price..."
