Dive Summary:

• Target will emphasize value and low prices for the holidays this year, carrying less upscale merchandise and launching several new programs meant to attract consumers.
• Among the array of efforts, Target will extend its price matching policy to consumers an additional six weeks, from Nov. 1 to Dec. 21.
• The retailer is also ramping up efforts to market its Cartwheel mobile app, a digital rewards program offering shoppers additional promotions and discount offers on merchandise via smartphone.

Dive Insight:

Target is hoping that its effort to beef up its omni-channel experience with the Cartwheel app will complement its discount pricing stance during holiday shopping season.  Don’t expect the retailer to roll out many upscale collaborations again this holiday season as it did in 2012 with Neiman Marcus.