Dive Summary:

• Target has announced the release of a service combing social media with in-store discounts to increase brick-and-mortar sales.
• The program is titled Cartwheel and will rely on shoppers’ interaction with their Facebook account, offering discounts via in-store use only.
• The program will begin May 8 and the company has not ruled out allowing the service to be used for online purchases if the program struggles for success.

From the article:

Due to the explosion in mobile device use and the gradual change of commerce from local, traditional outlets to a global market offered by the Internet, retailers worldwide are feeling the pinch as shoppers turn to online-only options, including Amazon, to get the best deal.