Dive Summary:
- Target Corp. has opened its first technology center aimed at ecommerce technology. The new center employs around 20 and says it sees the new branch as a center for retail experimentation.
- Target says the new data center will be primarily geared toward boosting the company’s brand strength in the ecommerce market.
- Target is currently ranked 18th in the Internet Retailer Top 500 Guide, an improvement from its previous position of 23rd in the repot.
From the article:
“How do we find those things that are just starting to be funded by the venture capital community?,” says center director David Newman in a video comment. He says the goal of the center is to test and learn about the latest retail technologies so the chain doesn’t “fall behind.”