Dive Summary:

• Target has raised the estimate of potential consumers involved in the company’s December 2013 data breach to 70 million.
• Shopper information stolen information included consumer names, mailing addresses, phone numbers and email addresses.
• Target initially projected nearly 40 million consumers were involved and issued a public apology to customers.

Dive Insight:

According to statements from Target, the breach lasted from Nov. 27 through Dec. 15 before its discovery. Target has issued several apologies and has even offered shoppers a year-long credit monitoring service for all Target shoppers. The company continues to manage the public relations fallout while working to save face among consumers following the debacle.