Dive Brief:
- Target is offering consumers free credit reporting and 10% discounts in the wake of its recent data breach, which saw credit card information compromised for as many as 40 million shoppers.
- The move comes as Target looks to get a better handle on its PR situation, which analysts say the retailer was slow to address.
- The company faces as many as two dozen lawsuits from its customers as a result of the incident, which reportedly affected cards used in stores on Black Friday and surrounding says this weekend.
Dive Insight:
Offering free credit reported to shoppers whose card numbers were compromised is a great place to start, but Target will need take steps beyond that baseline and assuring the general public that it is holding meetings. It now faces a battle to restore confidence with its shoppers, who may think twice about bringing their cards to its stores.
