Dive Summary:
- Target is partnering with Fast Company Magazine on the Target Retail Accelerator, a contest that will award $75,000 to a developer for creating Target's new mobile app or mobile website.
- Each of the contest seven finalists will be given $10,000 to complete the project after their proposals have been reviewed and will then build and present refined prototypes.
- Fast Company will document the work put in by the contestants; proposals can be submitted form March 8 to April 30.
From the article:
"Innovation is core to Target's culture and strategy, and we are always looking for new ideas to enhance the shopping experience for our guests," Target president for multichannel and SVP enterprise strategy Casey Carl said. "We're proud to partner with an innovative publication like Fast Company, and we can't wait to see what the developer community brings to the table through the Retail Accelerator.” ...
