Dive Summary:

• Following the lead of other major U.S. retailers, Target has announced it will open its doors to shoppers on Thanksgiving Day.
• The department store chain plans to open for business at 8 p.m. on Thursday, Nov. 28, placing it on a growing list of chains that includes J.C. Penney, Macy's and Sears.
• The retailer will also offer hundreds of sales to online shoppers via Target’s online marketplace beginning Thanksgiving morning.

Dive Insight:

The news from Target regarding the decision to offer Black Friday specials on the Thanksgiving holiday comes as little surprise, and the merchant is likely following the lead of its competitors. Some, such as Best Buy have set a precedent for opening on Thanksgiving Day and are expected to open even earlier than it past years this time around.