• Upon opening 20 Ontario-based stores, Target Canada president Tony Fisher addressed pricing disparities between the Canadian and American outlets.
• Target Canada customers have seen retail prices roughly 14% higher than its American counterpart, causing a widely-publicized stir over Canadian tariffs and public “sticker shock”
• Target Canada emphasized their commitment to “highly competitive” pricing despite a Canadian market which is “incredibly different” from its densely populated American counterpart.

From The Article:

“We built this business model to be successful in Canada,” he said, which involved a detailed business analysis of what it takes to compete in the local marketplace alongside other large retailers — most notably, key U.S. rival Walmart.