Dive Brief:

• Amid the predicted rise of livestream shopping, TalkShopLive has debuted its first broadcast-quality mobile app, TalkShopLive Studio, the company announced Monday. 
• The app enables iOS users to have up to four participants on their live shows, pin products, interact with viewers and sell products. Users can connect to their Shopify accounts and broadcast the stream Facebook Live, according to the announcement. 
• The company said using shoppable simulcast has increased sellers’ sales by 20%. Their viewership also increased by 33% when using the TSL Content Distribution Network, per the press release.

Dive Insight:

So far, TalkShopLive has grown its roster of retail partners, including Walmart, Target and Best Buy. Last December, Best Buy offered an in-store pickup option for shoppers who bought items through the platform. The retailer enlisted TikTok influencer Noah Schnacky to promote his favorite products. 

In addition to major retailers, TalkShopLive has worked with publishing companies and celebrities, including Hearst, Condé Nast, Jennifer Lopez, Oprah Winfrey, Paris Hilton and Dolly Parton, per the press release. In April 2022, the platform partnered with Seventeen Magazine and Maybelline to host a livestream shopping event. 

“Building scalable technology that enables our users to be successful in live commerce is at the core of what we do,” TalkShopLive CEO and co-founder Bryan Moore said in a statement. “Our new TalkShopLive Studio app allows creators, retailers and publishing partners to level up their content while going live with ease, and provides them with the necessary studio capabilities to engage, collaborate, distribute their content and keep track of sales in real-time.”

Meanwhile, other retailers have worked with competing livestream shopping platforms. In July, Ulta Beauty and the livestream shopping platform Buywith collaborated on livestream shopping events on the beauty retailer's website. 

Retailers have been experimenting with livestream shopping as the segment is expected to grow. A Coresight Research report released earlier this year predicts that the livestream e-commerce market will rise to $31.7 billion this year and reach $67.8 billion by 2026. The report predicted that the top livestream shopping destinations will be Facebook Live (55%), YouTube Live (52%), Instagram Live (46%), Amazon Live (30%) and a company’s own app or website (28%).