Dive Summary:
- Total search advertising spend across Google and Yahoo!-Bing increased 21.6% year-over-year according to The Search Agency State of Paid Search Report.
- As consumers increased their clicks on smartphones 86%, total adverting spent via smartphones was up 68% year over year.
- The retail industry has seen staggering growth on mobile and tablets sales in recent years, with smartphones contributing more than 2% of product listing ad clicks.
From the article:
Keith Wilson, vice president of agency products at The Search Agency, says “... mobile and tablets helped drive this growth exponentially... tablets continue to be a driving force... consumers (using) tablets to shop and buy... performance steadily increasing over the past five quarters... “
