Supergoop founder Holly Thaggard has stepped back from “all day-to-day governance” at the brand.
Thaggard launched the suncare brand in 2005 after a friend was diagnosed with skin cancer at age 29. The brand wanted to produce products that felt good to wear to help make wearing sunscreen a daily habit.
“I started Supergoop! with a super dream: to stop a cancer epidemic by creating a sunscreen so clean, so efficacious, and so FUN that everyone, everywhere, would want to wear SPF every single day,” Thaggard said in a LinkedIn post last week.
In 2021, investment firm Blackstone said that funds managed by Blackstone Growth agreed to acquire a majority stake in Supergoop for an undisclosed amount. As part of that deal, Thaggard, then-CEO Amanda Baldwin and senior leadership would retain “significant” equity ownership in the business. The investment was intended to help Supergoop launch new products and expand internationally.
Baldwin exited the CEO post early last year to take on the chief executive role at hair care company Olaplex. JLo Beauty co-founder and former CEO Lisa Sequino became Supergoop’s CEO in February 2024.
Thaggard did not provide specifics on what’s next, but said “I have always said the best is yet to come, and I am still wholeheartedly embracing that.”
“Entrepreneurship also runs deep in my DNA, and as I’ve stepped back, it’s been so incredibly fun to see our son step up and dive into building something new, inspired by his grandfather’s wisdom: to do something different and to make the world a better place,” Thaggard said in the LinkedIn post. “I’m so thrilled to see what awaits us as he makes his dream come to life. So stay tuned –– this next chapter is just getting started, and it’s going to make (super!) waves.”
