Dive Summary:

• A new Siteworx study found that 65.7% of people surveyed preferred using a retailer's Web site over their app when making a purchase.
• Only 3.4% said they used a smartphone to purchase a gift this holiday season, compared to 4% for tablets and 44.4% for desktop and laptop computers.
• The survey also found that people were more likely to download a retailer-specific app if it offered special deals, faster browsing than the Web site or specific loyalty benefits.

From the article:

Despite retailers’ desire to move people to their native apps, most mobile shoppers prefer going to their mobile Web sites. A new study from Siteworx shows that 65.7% of people surveyed prefer using the Web site to downloading an app specifically for the retailer. The survey also found that product reviews were the key driver behind people making purchases after using their mobile device for shopping. Price comparisons were the next most popular driver of purchase activity. ...