Dive Summary:
- Upscale, off-price specialty store chain Stein Mart has entered the e-commerce landscape and is now among one of the first retailers of its kind to launch an online merchant site.
- "As we learn more and grow this business, we anticipate that this channel will rapidly become our largest flagship 'store',” said Stein Mart CEO, Jay Stein.
- Stein Mart’s e-commerce site will feature a similar selection of offerings to the retailer’s brick-and-mortar merchandise, in additional to special online-only merchandise.
From the article:
The key driving force for opening the online store was to expand the store's customer base and give shoppers the 24-hour access to some asked for and anticipated. Customers will be able to create a wish list, view the latest coupons and connect with Stein Mart through social media all via the online store.
