Dive Summary:
- A new partnershipwith Starmount will bring mobile POS (mPOS) technology to Unicomer Group, the parent company of 10 brands specializing in appliances, consumer electronics and furniture.
- Hundreds of Unicomer Group store locations in Central America, the Caribbean, Ecuador and the U.S. will now use the Starmoung Connect and Engage technology to better connect with omnichannel shoppers to create better interactions in brick-and-mortar locations.
- Associates will now have detailed product information available at their fingertips and will be able to initiate and complete transactions anywhere in a store, and the company can now more easily manage multiple currencies, languages and countries across brands.
From the article:
... “Unicomer is a customer-centric organization, and we strongly believe that mPOS will provide an excellent experience to all our shoppers,” Ferman said in an interview with Retail TouchPoints. “We continuously are seeking and considering ways we can keep being leaders in the markets in which we operate. One of the ways to do this is by leveraging mobile technologies in an omnichannel retail environment.” ...
