Dive Brief:
- Staples office supply has launched a new price-match policy aimed at competing with Amazon.com.
- The company says the new policy will be available to customers for in-store and online purchases.
- The price-matching service will be available in time for the upcoming holiday season and will remain in-place into 2014.
Dive Insight:
Whether shopping in-store or online, Staples customers will be able to shop confidently, during the holiday season and beyond, knowing that we are providing them with all the right products and must-have gifts at the lowest prices,” says Alison Corcoran with Staples. Shoppers will be allowed to redeem the service in-store through the Staples customer service desk, and online by contacting a phone number listed on Staples ecommerce site. The policy becomes effective beginning Nov. 3.