Dive Summary:
- Stagnito Media, owner of Progressive Grocer, Convenience Store News, Retail Leader, and other business-to-business publications that cover the food industry, has purchased Tesoro Business Media.
- Tesoro is one of the new kids on the B2B food block. It was founded just four years ago. It's flagship brand, the Store Brands Decision Innovation & Marketing Summit, debuted two years ago.
- Stagnito intends to preserve the Summit as a standalone entity. The Store Brands Decision media brand will be merged into Stagnito brands.
Dive Insight:
Few sections of American business are as "incestuous" as business-to-business publishing. Everyone knows everyone else. And anyone who has been around the business for a few years has worked for brands that have been bought and sold a dozen times. So it won't surprise anyone to learn that John Failla, founder of Tesoro, is the former president of VNU Business Media. VNU is the former owner of Stagnito brands such as Progressive Grocer and Convenience Store News.