Dive Summary:
- Square announced that it has hired Alex Petrov, a former PayPal vice president of retail marketing and Safeway vice president of consumer brands, to be the company's first vice president of partnerships.
- Petrov will lead efforts to form new Square partnerships with retailers of all sizes.
- Square will look to establish more relationships like the one it has with Starbucks that introduced its payment technology to Starbucks stores.
From the article:
"... It will be Petrov's job to represent Square to retailers big and small. Certainly, the company hopes it can score more national and regional retailers that can offer large-scale integrations. Square's partnership with Starbucks, which brought the payments service into the coffee behemoth's 7,000-plus stores, has been its biggest deal to date, and there's little doubt it would like more deals like that. ..."
