Dive Brief:

• Square Cash has added the ability to add specific dollar amount to its $Cashtags, which permit users to send payments directly over the Internet. 
• The payments app is designed to facilitate payments to businesses, charities, and others by employing the tagging system. 
• Square Cash users still need to enter their card information when making payments. 

Dive Insight:

Payments service Square Cash is making it even easier to send payments to businesses, charities, and individuals by allowing users to add specific dollar amounts to $Cashtags, which create a custom URL for payment via the web.

Square Cash users still need to enter a card number to complete payment, but its payees benefit from near-instant access to funds. Square Cash introduced the idea with a sample $5 donation to (Red), a nonprofit that raises money to fight AIDS, generating the $Cashtag cash.me/$RED/5.