Spirit Halloween is ready to exchange goblins for elves this upcoming holiday season.
The specialty retailer is testing 10 Spirit Christmas locations as a new store concept in the Northeast this fall. Shoppers can expect holiday apparel, gifts, decor, stocking stuffers and “all the special trimmings for creating an unforgettable Christmas,” according to the company.
A Spirit Christmas flagship store will open in Mays Landing, New Jersey, on Oct. 18, with all other locations opening in early November. Some, but not all, locations will transform from Spirit Halloween to Spirit Christmas stores, according to a company spokesperson.
Spirit Christmas Locations
| State | City | Location |
|---|---|---|
| CT | Waterford | Crystal Mall |
| MA | Dartmouth | Faunce Corner Shopping Center |
| NJ | Brick Township | Market Place at Brick |
| NJ | Marlton | Willow Ridge |
| NJ | Mays Landing | Consumer Square |
| NJ | Woodbridge | The Plaza at Woodbridge |
| NY | Albany | Colonie Center |
| NY | Bohemia | Sayville Plaza |
| NY | Poughkeepsie | Chestnut Plaza |
| PA | Erie | Mill Creek Mall |
SOURCE: Spirit Halloween
“Spirit Christmas is a new concept for us, and we’re hopeful it will resonate with our customers,” a company spokesperson said in an email to Retail Dive. “Our goal is to create a festive retail experience that captures the spirit of the season, much like we do for Halloween.”
Each store will offer a unique shopping experience and customers can book an in-store family photo experience with Santa. Shoppers will be able to go through a life-sized gingerbread village.
Spirit Halloween, which dubs itself “the nation’s largest Halloween retailer,” this year opened a record-breaking 1,525 locations in strip centers and malls across North America. The company announced in June that it was hiring 50,000 seasonal employees to support those locations. Spirit Halloween also recently announced a partnership with Uber to offer on-demand delivery service to customers via Uber Eats, Postmates and the Uber app.
