Dive Brief:

• Advertisers are heading to the web, with digital ad spending expected to top outlays for TV ads in the U.S. by 2017. 
• This would put the U.S. with the UK and other countries, where digital media is already the top ad spending category.
• Ad revenue from digital media has been growing at double digits in recent years, up 17% this year over last, according to Magna Global, and projected to grow another 15% in 2015.

Dive Insight:

Digital media is charging into its own, as advertisers recognize just how many people rely on the web. While television is one medium and commercials the source of ad spending, the digital world is varied and can capture dollars through a number of avenues. They include paid search, display, social and video. There is also the growing category of mobile, which is sure to be a big dollar catcher. Digital is also benefiting from the decline in advertising in newspapers and other printed media. Ad buyers are deciding their dollars are better spent digitally.