Dive Summary:

• Based on survey results conducted by Baynote and the e-tailing group, 38% of U.S. retail outlets are anticipating an increase in 2013 holiday sales by 11% - 20% over the 2012 holiday season.
• “Retailers want to be cautious given the economic uncertainties that still exist,” says Lauren Freedman, president of the e-retailing group.
• Most retailers surveyed stated that online and mobile sales will be vital to holiday season sales and marketing efforts. “The convenience of e-Commerce will continue to shift customers in digital directions,” says Freedman.

From the article:

But overall, retailers noted that e-Commerce will continue to steal market share during the holidays. As a result, 81% of retailers are upgrading their e-Commerce platforms. Organizations also are making significant investments in SEO and SEM technology (46%) and enhanced site search capabilities (77%) to drive traffic and engagement online.