Dive Summary:

• Research conducted by TNS Global reported that 51.8% of U.S. citizens surveyed participate in retail therapy.
• Participation was more common for women than men, with 63.9% of women and 39.8% of men surveyed claiming to have shopped to improve their overall mood.
• The trend could be a driving force behind the mobile commerce boom, as a study conducted by retail marketing provider Swirl found that 76% of the 1,000 women surveyed claim to prefer in-store shopping.

From the article:

Half of the women surveyed said they would willingly share their phone’s location with a retailer in return for an in-store credit, gift, flash sale or early access to new styles. For the low price of $5, retailers can cash in on women willing to share their location.