Dive Summary:

• Silver Jeans Inc. has partnered with YCD Multimedia to debut a new in-store concept a video experience showcasing the brand’s history.
• The new-concept retail space is located in Woodlands, Texas, and is the first of several newly planned locations for the brand as it transitions exclusively to brick-and-mortar sales.
• The store features a media wall as its main centerpiece with a program tailored toward music videos and other branded media.

Dive Insight:

"The decision was all about Brand and we believe the indie music scene celebrates our 'Independent and Free' brand value. The artistic nature of the video content celebrates the expression of one’s 'true self.' ScreenPlay fundamentally understood the sound of our brand on the first pass,” said Darren James with Silver Jeans Co. The new design location centered on providing shoppers with a personalized experience through branded media content will be the model for all future store layouts as the company moves forward in its retail expansion.