Dive Summary:

• ShopSavvy, the mobile application most known for barcode-scanning and price comparison features, has partnered with Capital One and will offer personalized deals when users verify their Capital One accounts.
• In addition to the deals, users will receive an initial $20 credit on their next Capital One bill; the move signifies Capital One's attempt to make room in the emerging "mobile wallet ecosystem."
• The deals that will be shown to users will be based on data collected from their Capital One statements, which will be used to target specific spending patterns and behavior.

From the article:

The company has long since moved away from being just a price comparison app, though that remains a popular use case. Unlike Amazon’s Price Check app, for instance, ShopSavvy has historically been neutral about its suggestions, pointing users to both online and local stores where prices may be better. Today, it has 40,000 retailers (online and off) on its platform, and 20 million products. But knowing where to buy is only part of the overall shopping experience. The idea is that ShopSavvy wants to get to a point where, when a user searches for a product, they’re not just getting a recommendation of where to buy, they’re also shown all the relevant offers and deals which may be associated with that product as well. ...