Dive Summary:

• Leading retail analytics provider ShopperTrak announced that it anticipates a rise in retail sales during the 2013 holiday season.
• The organization says its expects an increase in sales of 2.4% during November and December despite having only 25 calendar days between Black Friday and Christmas Day this year.
• “Retailers must have their holiday marketing and operations ready to go when November begins, as consumers will be ready to take advantage of those deals,” said ShopperTrak founder Bill Martin.:

From the article:

... “These trends are just another indication of how the consumer has changed,” said Martin. “It is critical to remember that more than 90% of all retail sales in the United States will occur in brick-and-mortar stores. Keeping a close eye on their in-store shopper analytics will help retailers succeed this holiday season.” ...