Dive Summary:

• The mobile app company Shopmium, which specializes in product discovery through coupons, announced that it has closed a $5.6 million Series B funding round and will look to expand beyond France into markets such as the U.S. and U.K.
• The company claims to have 550,000 users in France via Android and iOS apps, as well as 140 brands that have participated in Shopmium campaigns.
• “We see a strong need for Shopmium’s service in the market, which enables advertisers to promote their product through a targeted media approach that delivers a mobile coupon to consumers," said Alain Caffi, a founder and managing partner at Ventech, which is backing Shopmium.

From the article:

... “Mobile couponing is not the centre of it. The centre of it is product discovery. The way it works is we give to the brands the opportunity to advertise their products to our audience. They decide to run mobile campaigns, and it’s mostly the type of campaigns that have either a rich image or a video or any kind of brand experience, and if you click through that advertisements you get to a drive to store and coupon page. But the main element is the product discovery element, and that’s what we are selling,” says Curetti. “We’re not selling couponing to brands, and that makes a big difference.” ...