Dive Summary:

• Shopko plans to unveil two new brick-and-mortar locations in the U.S., averaging 36,000 sq. ft. each.
• The new Shopko Hometown stores will make their debut in Mayville, Wis. and Valentine, Neb. in May 2014.
• Shopko is currently a privately-held company owned by Sun Capital Partners operating over 300 locations throughout 19 U.S. states.

Dive Insight:

Shopko Hometown stores are a new initiative from Shopko aimed at catering to smaller communities. The first Shopko Hometown made its debut in 2010 and carries about 70% of the merchandise carried by larger Shopko stores. On November 25, 2013, Peter McMahon was named Shopko’s new chief executive officer.