Dive Brief:

• Shopicks, creator of a mobile shopping assistant platform that allows shoppers to search, save and share items from multiple shopping sites, anticipates rebranding its web extension, site and mobile app as Thinkover on Aug. 8, according to a company press release emailed to Retail Dive.

• The app launched in December 2015 and now has nearly one million users, Shopicks said, also claiming that over the past six months, users of the platform have saved an average of one million new products per month from more than 32,000 stores worldwide.

• Thinkover is now expanding beyond traditional shopping features with an aim to become an experiential and universal resource for “any type of decision making process where users need to think something over, as the name suggests.”

Dive Insight:

Shopicks is changing from a retail-specific-sounding name to a much more general one, and it's easy to see why: Features that allow users to create collections and compare desired items before purchasing could be applied to a great many things that call for an informed decision — consider cars, for example.

By changing the name and reaching outside of retail, Shopicks can expose Thinkover to potential users who can use its tools for more things. That's the ultimate goal of any app, to be as useful to as many people as possible, and in the process, the new users may use it for mobile shopping discovery with retailer sites as well.

The app includes existing Shopicks features, such as an intuitive toolbar that pops up at the bottom of any webpage when shoppers want to use it; ability for users to drag items found on any website into the toolbar; personalized categories and collections for users to manage and compare all digital shopping in one location; smarter shopping experience through instant sale notifications for all items in “Thinkover Place."

New features include "the ability to follow friends and then share, comment on and ‘like’ each other’s items in their “Thinkover Place,” as well as expanding into additional areas beyond traditional shopping behaviors. Thinkover will also offer a process for viewing and managing a personalized list of retailers from the mobile app using store thumbnails." The app, currently available on iOS, also will soon be available for Android.

At a time when mobile search and product discovery capabilities are in hot demand and shopping success for brands and retailers is increasingly dependent on enabling personalized experiences, Thinkover appears to be sitting right at the intersection of these trends. Being in the right place at the right time with the right tool matters, but only if companies can get as many people as possible using it.