Dive Summary:

• Macy’s has released its holiday store hours for this weekend—the last shopping weekend for consumers for next week’s Christmas holiday.
• The retailer plans to expand into overnight hours for select locations, and 37 stores will remain open for consecutive 24-hour days until Christmas Eve.
• Nearly every other Macy’s store location nationwide will be open until 2 a.m. from Dec. 20 to Dec 23 for last-minute holiday shoppers.

Dive Insight:

The announcement from Macy’s to expand overnight store hours this weekend means that select locations will remain open for a span of 107 straight hours. “Overnight shopping at Macy’s has become a holiday tradition that last minute gift-givers count on to get them through the time crunch of the season,” said Peter Sachse, Macy’s chief stores officer.