Dive Brief:

• Sears Canada has introduced the Black Friday sales to Canadian shoppers ahead of the Canadian Thanksgiving holiday this month.
• Canadian consumers will be allowed to redeem sale offers for merchandise both in-store and through Sears online.
• The Sears Canadian Thanksgiving Edition Sale began this past weekend and is set to run through Oct 17.

Dive Insight:

Sears recently released a survey indicating that seven out of ten Canadian shoppers responding wanted retailers to offer Canadian Black Friday sales. Sears Canada is hoping to cash in on the long holiday weekend for Canadians by offering a variety of sales on a range of store items from home appliances to work tools this Thanksgiving season.