Dive Brief:

• At the annual shareholders meeting of Sears Holdings Corp., CEO Eddie Lampert said that the retailer will increasingly offer products from other companies and that too much of its physical space is dedicated to apparel.

• Closing stores will continue and more emphasis will be put on consumer activity, including purchasing, interacting, reviews, and product availability, through its Shop Your Way e-commerce site.

• Easy fulfillment like in-store pickup and free two-day shipping through its $39 annual membership fee will be part of its strategy as well, Lampert said.

Dive Insight:

Sears Holdings Corp.’s annual shareholders meeting yielded a treasure trove of information about the retailer’s plans. The company is increasing partnerships with third parties like Dick’s Sporting Goods and Nordstrom Rack, while scaling back on its own apparel offerings; the spin-off of Lands’ End was a part of realizing that strategy. CEO Eddie Lampert outlined many details about the retailer’s approach, which paints a picture of a significant departure. It will take time for consumers to make their own adjustments to all the changes, something Lampert acknowledged.